Images are signal through noise, and almost 60% of nonprofit organizations surveyed intend to use more social media images in 2015 than in prior years. To catch up with the rise in digital image sharing, a field has sprung up known as "visual listening." Visual listening is the practice of monitoring and tracking specific images online, and a new tool called Ditto purports to do just that. Social media monitoring as we know it is about to expand from text-focused monitoring to image and video "listening" in the next few years. This blog post explores the potential of visual listening, one tool available now to try, and why this is the next big thing in social media management.Continue Reading
I had the privilege of presenting at the Dallas and Austin Social Media for Nonprofits Conferences this month on the topic of social media metrics. As some readers may know, I’ve recently started a collaboration with colleague Allison Fine to create Matterness Consulting, a consultancy focused on bringing Matterness to the way that mission-driven organizations […]Continue Reading
With college graduations complete, and summer a time of reflection, this is when I am most often asked "how do I get a job in social media?" I often can't help folks find the job they want, nor do I have the time for all the cups of coffee proffered, but I can offer advice. This post is a summary of my best advice, including current and emerging skills for the field, what you need to know, and how to prepare to get a job in social media at a company or nonprofit organization.Continue Reading
The 2015 M+R Benchmarks Study is here, packed with nonprofit sector digital benchmarks for email, website engagement, social media, and paid web marketing. This year's study also includes a "Benchmark Yourself" tool, as well as updates and comparisons with prior years. In this blog post, I pull out four major themes from the study for every nonprofit to consider, and a few suggestions for next year's study.Continue Reading
I had an "aha!" moment this week: We can't forget about different entry points and jumpers. While some will move along a continuum towards increasing leadership responsibilities, others will contact you or begin to show leadership interest from the very beginning. In this blog post, I offer a model with a variety of online entry points for those stakeholders who want to dive into your organization fully, jump over initial entry points, and become deeply engaged.Continue Reading
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