Tumblr, the visual blogging platform, is a hidden gem of the blogging world. For organizations with visual content, a younger demographic (though not a requirement), and a commitment to regular blogging, Tumblr may be the perfect blogging channel. One might think of Tumblr as "the Facebook" of blogging: highlighted quotes, idea excerpts, short videos, and photographs are the bread-and-butter staples of a Tumblr blog. This is the same kind of content which can also be used adroitly to share stories, connect with fans and stakeholders alike, and bring those stakeholders inside your organization. In this blog post, I showcase five nonprofit organizations using Tumblr to tell stories, inspire co-created content, and connect with their audiences online.

Content calendars are incredibly useful tools for organizing. But that's what they are: a tool to create order out of ideas, and a commitment to publishing content. The calendar is the culmination of the content development process, one that begins with defining your "unique value," and ends with "what content supports your conversation?" as diagrammed above. It's been 10 days since my last blog post asking for input and ideas about the value that this blog offers. I've spent much of the time talking to people about this, gathering my own thoughts, and putting it all together.

I need a content calendar. I've been blogging for four years with one idea in mind: to write about the intersection of social media, nonprofit organizations, and technology. However, as you may have noticed, I haven't published my own work in a few weeks. After four years, and 224 published posts on my site, I realized that need to "take my own advice" and create an editorial content calendar for this blog. However, I want your input and guidance. Based on your blog comments, and my own thoughts about "the conversation" that should be unfolding here, I'll develop a regular editorial content calendar for this blog.

I was recently asked "what makes a professional blogger credible?" and it gave me pause to think. So, what does make one blogger "credible" and another not? Or one blogger more credible than another, in this age of citizen journalism and blogging democracy? Here's my list of what I think it takes to be a credible blogger, including one bonus quality.

One of the hardest things to do is to develop a community of interested readers, sharers, and contributors to a blog. Creating a blog community takes time and commitment. A blog community is a community of readers who regularly comment and share your blog. This community can be fiercely loyal, if truly engaged with your blog and once engaged, this community can be moved to action. This post highlights 12 steps your organization can take to develop a community of fiercely loyal blog readers.

I'm also ready to update the look and design of this blog. I'd like to ask you in this blog post to help me decide which type of content I should feature on the blog, and help me understand why you are reading this blog.

n an attempt to codify why I read professional blogs, I created a paradigm for choosing which blogs to read. However, before creating the paradigm, I had to decide on my professional learning goals for reading blogs. Those goals and related blogs are outlined in this blog post. How do you choose which blogs to read?

The State of the Blogosphere offers a useful spotlight on important trends and returns from blogging – many of which can be applied to the nonprofit sector. If you cross the results of the SOTB with the recent Idealware social media guide research and survey about how nonprofits use social media, the result is proof [...]

New workplace, country, and job lead me to reconsider my blog identity and the difficulty of creating new online identities that reflect "the whole you."

Beth Kanter's Blog, Beth's Blog, is the starting point for social media and technology. It's an investigation into what works, and what doesn't. In this blog post, I talk about five reasons everyone should read Beth's Blog.