What Do You Reserve For Your Most Loyal Fans?

The imitable Sarah Robinson recently spoke about the irony that daily deal sites such as Living Social offer incentive deals for new customers, yet it is even more important to reward your most loyal customers with your best pricing. That really stuck in my head. Mission-driven organizations … Continue reading →

Implementing Social Change Anytime Everywhere: Q & A with Amy Sample Ward and Allyson Kapin

Earlier this week, I posted my review of Amy Sample Ward and Allyson Kapin's new book, Social Change Anytime Everywhere. After reading the book, I sent Amy and Allyson six questions about the book, following up on some of the concepts and examples presented in the book. In the following … Continue reading →

The Intersection of You and Them is Value

My colleague Kristy Graves, who happens to live in Seattle, tipped me off to the Seattle Public Library's Facebook presence. When I first glanced at the page, I thought "genius!" What the Seattle Public Library is doing with its Facebook Page is straightforward: merging its interests (encouraging … Continue reading →

Returning to Facebook Groups

A friend recently asked me: "What are you excited about now in Facebook?" Without hesitation, I replied, "Facebook Groups." Yes, Facebook Groups, not Pages. Written off and abandoned by almost every organization I knew once Pages beefed up its functionality three years ago, Groups is … Continue reading →

Social Media Strategy for Nonprofits and Businesses

The intersection of social media, technology, and engagement

Posted in engagement

What Do You Reserve For Your Most Loyal Fans?

The Intersection of You and Them is Value

Returning to Facebook Groups