Facebook, fundraising

This Is What Nonprofits Need More Than A Facebook Donate Button

6 Comments 18 December 2013

Have you noticed that your organization’s Facebook page reach is down lately? Very much so? That’s because Facebook has recently made changes to the way page content appears in newsfeeds. In an internal document leaked to Ad Age, Facebook reveals the future demise of organic post reach and importance of paid post reach. To quote […]

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NYCEAC stars upon thars FB cover

Facebook, search engine optimization

Playing The Facebook Ratings Game

4 Comments 15 November 2013

This week, Facebook changed the way it wants users to look at Facebook pages. Two days ago, Facebook began prominently displaying a page's ratings (from zero to five stars) directly below the page name, and above to the number of Likes. Those of us who spend our time focused on developing an engaged fan base, offering valuable content, and creating conversation and/or community on our pages now have to play the Facebook Ratings Game. If I had the talent of prognostication, I'd predict that Facebook will change its search algorithm to display Facebook search returns that are influenced in part by the number of stars on a page. I don't want to jump to conclusions, but everything in my experience working on this channel tells me that Facebook is getting ready to change its game.

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Pew Internet Social media users landscape

Facebook, social networks, Twitter

Connecting and Finding Fans: The Demographics of Social Media Users

3 Comments 20 March 2013

The Pew Internet and American Life Project recently published The Demographics of Social Media Users, detailing the demographics of social media users by age, ethnicity, household income, gender, urbanity, and education and platform. It's no longer enough to broadly assume that "everyone is on Facebook, professionals are on Linkedin, and women are on Pinterest." Our thinking about our online audiences, and potential fans, must be more sophisticated. If an organization works with urban youth, then look to Instagram, Tumblr and Twitter. If you want to engage young adults, think beyond Facebook to Twitter, Pinterest and Instragram. If you want to specifically attract African-American stakeholders, do not leave Twitter and Instagram out of the mix.

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Seattle Public Library suggestions post w:photo

case studies, engagement, Facebook

The Intersection of You and Them is Value

6 Comments 10 December 2012

What is the Seattle Public Library doing that is so radically different than 90% of the Facebook Pages out there? Offering value. In the case of the Seattle Public Library, they've clarified the intersection of what they can offer, and what their Facebook fans want. That intersection is a personalized, customized, online library experience. And boy, are they offering value for a Like.

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Rate of FB Page Fan Growth Benchmarks report

Facebook, metrics

Benchmark Your Facebook Page with the 2012 Benchmarks Extra Report

6 Comments 15 June 2012

M & R Strategic Services and the Nonprofit Technology Network have just released a critical report about Facebook benchmarks which seems to validate a lot of current assumptions, and sheds light on previous unknowns. The report analyzed Facebook Insights from July - December 2011 of 37 very large nonprofit organizations, such as the AARP, Human Rights Coalition, and Oxfam America. The resulting report offers some insightful benchmarks for large nonprofit organizations: average number of Facebook fans, the reach of a Facebook update, who sees the updates, the average number of people who will be Talking About This per 1,000 Facebook Fan users, and more specific benchmarked types of engagement.

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Debra Askanase is an experienced digital engagement strategist, non-profit executive, and community organizer. She works with mission-driven organizations to develop digital strategies and campaigns that engage, create trust, and move stakeholders to action. Debra speaks at conferences worldwide on the intersection of technology, social media, and nonprofit organizations.

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