From March through mid-June, I had the privilege of working with the Boston Alliance for Community Health (BACH) on a youth-focused social media advocacy training campaign. I write "training campaign," because the campaign's goal was to train BACH member organizations and their teens how to use social media for advocacy. The campaign posted 460 photos to Flickr, 72 posts to the blog, and excited the youth and youth organizations involved. Most importantly, we offered a skills training to teens seriously affected by the digital divide, and we saw them take to the idea and run with it. In this post, I discuss the constraints of this type of campaign, successes, and lessons learned.

Want to know how a Flickr campaign originates, evolves and grows? In this interview with Georgina Goodlander, of the Luce Foundation Center for American Art, she explains the history of the innovative "Fill the Gap" campaign, its progress, and how it will evolve.

Three arts organizations (Houston Ballet, Massachusetts Museum of Contemporary Art and Luce Foundation Center for American Art) are innovating ways to use Flickr creatively, and in the process offering backstage passes to the organization, amplifying programming, and engaging stakeholders in real decision-making.