I had the pleasure of presenting a workshop entitled "Data Driven Leadership" at the Massachusetts Nonprofit Network/AGM annual conference last week, along with colleagues Marc Baizman and Steve Backman. The question we addressed in the workshop was: what online data does a leader want in order to make informed decisions around programming, advocacy, fundraising, and advocacy? Marc, Steve, and I have expertise in analyzing Google Analytics, understanding customer segmentation and databases, and identifying social media metrics, respectively. Each of us thought about how the data from our respective area of expertise could address this question, and demonstrated how to find those answers during the session. We also created a DIY worksheet for the session entitled, "Make Your Data Work for You: A DIY Worksheet." It offers sample questions to get you started thinking in the areas of marketing, programs and services, development, and volunteers and advocacy.