On Tuesday, I presented a session entitled "Leadership and Your Social Media Voice" at the North American Jewish Day School Conference. Based on the conference theme of "Leading to Learn, Learning to Lead," I offered the session as a conversation-starter for educators who are thinking about or currently using social media personally on behalf of their organizations. I wanted to answer these questions through the content and conversation: Why should educational staff use social media personally yet professionally, how could translate leadership from offline to online, and could I offer a "playbook" of sorts that to design their professional online presence and voice?