Real world engagement MR and WTA cover photo

conferences, Online organizing, social media campaign

Real World Supporter Engagment from MomsRising and the Washington Trails Association

6 Comments 24 April 2013

Sarah Francis of and Loren Drummond of the Washington Trails Association shared their experiences and practices moving fans to real world action at the Nonprofit Technology Conference April 13th. The session was a mesmerizing, fascinating peek into how two brilliant organizers recruit, motivate, inspire, and engage online fans to drive change. This blog post captures their advice on how to offer value to fans, move them up the ladder of engagement, bring them into the organization, and develop a successful real world campaign.

Continue Reading

case studies, community, Online organizing

The Power of We: Blog Action Day 2012

8 Comments 15 October 2012

Today, more than 2,000 bloggers from over 200 countries are collectively writing about The Power of We ​for Blog Action Day, "a celebration of people working together to make a positive difference in the world, either for their own communities or for people they will never meet halfway around the world." One of the reasons that I participate in Blog Action Day is because I believe strongly that blogs have a role in social change: motivating interest and stakeholders, through offering resources and news, inspiring people to share and act, and as a marketplace for ideas and conversation. This post reviews 11 social media campaigns that have leverages "The Power of We" for success. In addition, I'm giving away a copy of Beth Kanter and K.D. Paine's new book, Measuring the Networked Nonprofit (donated by Hubspot).

Continue Reading

Online organizing, social media campaign, storytelling

Can Positivity Stop a War? Israel Loves Iran

7 Comments 22 March 2012

Israel Loves Iran, the Facebook meme started by an Israeli graphic designer, does something unique: in one sentence it challenges historical thinking about the relationship between Israel and Iran, and at the same empowers citizens of both countries a way to make a difference. It is a campaign to prevent war based on hope and goodwill. What is so refreshing about this is the positive spin on a very serious subject: nuclear and conventional war. It's storytelling at its best, and begs the question posed by Stacey Monk and Vanessa Rhinesmith in their excellent South By Southwest Interactive session: Can positivity change the world?

Continue Reading

guest posts, location-based social media, mobile advocacy, Online organizing, social media campaign

A Foursqaure Experiment Gone Right

19 Comments 02 June 2010

Estrella Rosenberg, founder of Big Love Little Hearts, came up with the idea for the #100x100 Foursquare campaign nine days before the launch. This is the story of how she promoted awareness of CHD through Foursquare, leveraged $25,000 in the meantime, and laid the groundwork for lasting legislative change.

Continue Reading

fundraising, Online organizing, presentations, social media campaign

Principles of Social Media Fundraising

18 Comments 10 March 2010

To create a great online fundraising campaign, combine the principles of community organizing with fundamental social media principles. The mashup will guide your campaign strategy and map. Presentation includes a slide show of essential elements of social media fundraising, and uses 2009 as a case study.

Continue Reading

Mobile Fundraising, Online organizing, social media campaign, social media etiquette

How Important are Bloggers to Online Campaigns?

11 Comments 19 November 2009

How important are bloggers to online social media campaigns? What is the value bloggers bring, and how should campaigns best use bloggers before and during their social media campaigns? In this blog post, I consider how four social media campaigns used blogger influence during the campaign, and the degrees of effectiveness: a micro finance campaign for Opportunity International, Visible Government's Beers for Canada, and Tweetsgiving 2008 and 2009.

Continue Reading

Facebook, Online organizing

How a Facebook Event Transformed an Organization

6 Comments 15 October 2009

For Blog Action Day, a case study of a Facebook Event, Eco Lights, that transformed Sviva Israel from a small nonprofit into a robust organization.

Continue Reading


Debra Askanase is an experienced digital engagement strategist, non-profit executive, and community organizer. She is works with mission-driven organizations to develop digital strategies and campaigns that engage, create trust, and move stakeholders to action. Debra speaks at conferences worldwide on the intersection of technology, social media, and nonprofit organizations.

Follow Debra

Subscribe via email




© 2015 Social Media Strategy for Nonprofits and Businesses.

Site by Arrow Root Media