case studies, presentations, social media campaign
One of my favorite types of online campaigns to run are online engagement campaigns. Once an organization has built what it believes is a steady and committed following online, I strongly suggest testing fan commitment by designing an online engagement campaign. Engagement campaigns serve the purposes of identifying who is most engaged with your organization online, whether online fans can be moved to action, and testing new ideas. What's the secret to designing and executing a successful online engagement campaign? In this blog post, I outline the assets needed to launch and run a successful campaign, timelines, elements of engagement campaigns, and two case studies. A comprehensive slide deck is included.