Idealware has just released its latest report, "Exploring Cutting Edge Social Media," which explores the questions "when should you use new social media tools and channels, why, and for what use." That's quite a tall order to fill, really. The best parts of the report deal with why an organization should use "cutting edge" social media, determining the best time in the lifecycle of a social media channel to try it out, and descriptions of some of the newest sites. In this blog post, I review the report and offer an overview of Idealware's detailed analysis of new and developing social media tools.
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