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listening, social media campaign, technology

Visual Listening: The Next Big Thing in Social Media

No Comments 08 September 2015

Images are signal through noise, and almost 60% of nonprofit organizations surveyed intend to use more social media images in 2015 than in prior years. To catch up with the rise in digital image sharing, a field has sprung up known as "visual listening." Visual listening is the practice of monitoring and tracking specific images online, and a new tool called Ditto purports to do just that. Social media monitoring as we know it is about to expand from text-focused monitoring to image and video "listening" in the next few years. This blog post explores the potential of visual listening, one tool available now to try, and why this is the next big thing in social media management.

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Next Up Fdn other

presentations, storytelling, technology

Share Small Moment Stories Using Digital Stortytelling Tools

8 Comments 31 October 2013

On Tuesday, I offered a workshop at the Massachusetts Nonprofit Network’s annual conference on Digital Storytelling Tools, subtitled “The One and Only Storytelling/Digital Tools/Speed Dating Mashup.” The workshop had four goals: leave with a solid “small moment story” idea, have an idea of how to use stories to reach organizational goals, develop at least two […]

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torres21 via Compfight cc

social media strategy, technology

Mind Mapping Social Strategy and Everything Else

8 Comments 07 August 2013

I'm a big fan of using the mind mapping technique to map out a social media strategy, but until three weeks ago, I hadn't considered using it for other applications. In this blog post, I offer examples of mind maps I've developed and how I approach mind mapping. The post includes testimonials, links and articles about the more popular mapping software applications, as well as further readings and resources for developing your own mind maps. Read on!

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Screen Shot 2013-05-28 at 11.55.33 PM


Review: Exploring Cutting Edge Social Media (Idealware)

3 Comments 29 May 2013

Idealware has just released its latest report, "Exploring Cutting Edge Social Media," which explores the questions "when should you use new social media tools and channels, why, and for what use." That's quite a tall order to fill, really. The best parts of the report deal with why an organization should use "cutting edge" social media, determining the best time in the lifecycle of a social media channel to try it out, and descriptions of some of the newest sites. In this blog post, I review the report and offer an overview of Idealware's detailed analysis of new and developing social media tools.

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Image courtesy of Kevin Oberhauser, Creative Commons license

nonprofit resources, technology

Looking Backwards and Forwards: 2012 and 2013 Nonprofit Technology Use

2 Comments 20 December 2012

I love looking back on the year in nonprofit technology and thinking about what it has brought us, and what we can learn from it. In this blog post, I review the nonprofit communications practices that saw wider acceptance in 2012, the best of the research reports of 2012 that inform fundraising and communications, and some prognostications for 2013.

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image courtesy of camdiluv, Creative Commons license

collaboration, presentations, technology

Strategies for Succeeding in the Cloud: What’s Stopping You?

7 Comments 28 October 2012

ast week, Marc Baizman and I offered a workshop at the Massachusetts Nonprofit Network's annual conference this week called "Streamlining Nonprofit Organizations: It's All About the Cloud." Cloud computing allows you to access software from anywhere via the Internet, instead of your hard drive or local computer network (definition courtesy of TechSoup). Within the presentation (below), Marc and I focused on cloud adoption barriers, strategies for succeeding in the cloud, two nonprofit case studies, and a survey of cloud tools. In both case studies that on nonprofits that successfully moved into the cloud, the critical elements were collaboration and management support. It's interesting that these same two elements are critical for social media success as well.

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Use the binder Luke


Three Social Media Principles at Play For Hitting the Meme Jackpot

6 Comments 19 October 2012

As most people know by now, the Binders Full of Women meme took off during Tuesday's presidential debate. What might nonprofit organizations learn from the Binders Full of Women meme? Can organizations prepare to launch an internet meme? The answer is YES. There are three social media principles integral to hitting the "viral meme jackpot."

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case studies, engagement, technology

Grinspoon Annual Conference: Sharing the Bright Spots of Effective Technology Use

No Comments 01 December 2011

presented at this year's Grinspoon Institute for Jewish Philanthropy's annual conference November 13-14 in Springfield, MA, and walked away impressed with some of interesting things that camps are doing with technology. Kevin Martone, the Institute's Technology Program Manger, wrote this guest post highlighting how three camps used technology creatively to meet their goals: online/offline relationship building through blogging and Facebook, engaging current families with an unique iPad/iPhone app, and social fundraising through livestreaming a phone-a-thon. As Kevin writes, "These camps evoke incredibly strong emotions in their alumni, campers, and parents. They need to use the tools available to harness these emotions and connect them to the real world.

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guest posts, technology

Developing the Israeli Third Sector – NP Tech Launches GuideStar Israel

4 Comments 26 August 2010

NP Tech, the Israeli organization designed to make technology more accessible to social organizations in Israel, recently launched GuideStar Israel. In this interview, Royi Biller, CEO of NP Tech, talks about the technology needs of Israeli nonprofit organizations, why it is important to have a GuideStar Israel, and the launch of TechSoup Global in late 2010.

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fundraising, technology

Will Kiva Kill Your Nonprofit? Donations 2.0 SXSW Panel

No Comments 16 March 2010

Will Kiva Kill Your Nonprofit? Donations 2.0 panel discussion at SXSW Interactive explores what "donations 2.0" means, and DonorsChoose, Opportunity International, Kiva and Amnesty International are using this model for fundraising.

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Debra Askanase is an experienced digital engagement strategist, non-profit executive, and community organizer. She works with mission-driven organizations to develop digital strategies and campaigns that engage, create trust, and move stakeholders to action. Debra speaks at conferences worldwide on the intersection of technology, social media, and nonprofit organizations.

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