Online Leadership, presentations
Leadership and Your Social Media Voice
On Tuesday, I presented a session entitled "Leadership and Your Social Media Voice" at the North American Jewish Day School Conference. Based on the conference theme of "Leading to Learn, Learning to Lead," I offered the session as a conversation-starter for educators who are thinking about or currently using social media personally on behalf of their organizations. I wanted to answer these questions through the content and conversation: Why should educational staff use social media personally yet professionally, how could translate leadership from offline to online, and could I offer a "playbook" of sorts that to design their professional online presence and voice?
Continue Readingcorporate social media, social organization
Global CEO Report: Proritizing Social Media and Collaboration
In the latter half of 2011, IBM met face to face with 1,709 CEOs and senior public sector leaders to better understand how the increasingly connected economy is affecting their outlook, plans, and presenting challenges. Reading IBM's 2012 Global CEO Study, we are the outside observer, noting the slow but steady shift towards networked organizations year over year, and rejoice in the proof of "outperformance" from these social organizations.
Continue ReadingGetting Started, social organization
Born Transparently Digital and Networked: The LittleBigFund
There's a way to build a movement, and it begins with personal engagement. Carter Gibson, one of the most personal, most social, most transparent Google Plus users, announced the launch of his new nonprofit LittleBigFund yesterday. I vehemently believe that, in order for nonprofit organizations to thrive on social media channels, they have to be personal. That starts from the top (Executive Directors must use social media personally), and continues through messaging that connects personally with supporters, and finishes with real engagement between stakeholders and the organization. New organizations take time to grow and thrive, but I'd bet money that LittleBigFund understands how to be personal, and is ready to soar right out of the gate. The reason is Carter Gibson.
Continue ReadingOn Content Calendars
Content calendars are incredibly useful tools for organizing. But that's what they are: a tool to create order out of ideas, and a commitment to publishing content. The calendar is the culmination of the content development process, one that begins with defining your "unique value," and ends with "what content supports your conversation?" as diagrammed above. It's been 10 days since my last blog post asking for input and ideas about the value that this blog offers. I've spent much of the time talking to people about this, gathering my own thoughts, and putting it all together.
Continue ReadingTaking My Own Medicine
I need a content calendar. I've been blogging for four years with one idea in mind: to write about the intersection of social media, nonprofit organizations, and technology. However, as you may have noticed, I haven't published my own work in a few weeks. After four years, and 224 published posts on my site, I realized that need to "take my own advice" and create an editorial content calendar for this blog. However, I want your input and guidance. Based on your blog comments, and my own thoughts about "the conversation" that should be unfolding here, I'll develop a regular editorial content calendar for this blog.
Continue Readingcase studies, fundraising, guest posts
A Giving Tuesday Pay It Forward Success for the American Diabetes Association
While some organizations used Giving Tuesday as an opportunity to ask for donations during the nationwide event, the American Diabetes Association took the opportunity to plan an extremely creative peer-to-peer fundraising opportunity, Step It Out. While it was a fundraising campaign, I was intrigued by how the organization used it as an opportunity to deepen and engage its community. The result was bountiful: $21,000 in donations, increased involvement from fundraisers, and deeper fundraiser loyalty to the American Diabetes Association. For more, read this guest post by Shana Masterson, National Associate Director for Interactive Fundraising and Engagement with the American Diabetes Association.
Continue Readingnonprofit resources, technology
Looking Backwards and Forwards: 2012 and 2013 Nonprofit Technology Use
I love looking back on the year in nonprofit technology and thinking about what it has brought us, and what we can learn from it. In this blog post, I review the nonprofit communications practices that saw wider acceptance in 2012, the best of the research reports of 2012 that inform fundraising and communications, and some prognostications for 2013.
Continue Readingcase studies, engagement, Facebook
The Intersection of You and Them is Value
What is the Seattle Public Library doing that is so radically different than 90% of the Facebook Pages out there? Offering value. In the case of the Seattle Public Library, they've clarified the intersection of what they can offer, and what their Facebook fans want. That intersection is a personalized, customized, online library experience. And boy, are they offering value for a Like.
Continue Readingcase studies, fundraising, guest posts
One Donor’s 2012 Giving Tuesday Challenge Test
Lynne Wester, Director of Stewardship and Donor Recognition at Yeshiva University in New York City and a fundraising stewardship consultant, conducted a brilliant donor user experience test this week during Giving Tuesday, effectively doubling the value of Giving Tuesday for 15 organizations. She donated to all, carefully documenting the experience, assessed the donation process, and blogged about it. This is what she found...
Continue ReadingBuilding Giving Relationships on Giving Tuesday
#GivingTuesday™ is a campaign to create a national day of giving at the start of the annual holiday season. As the day draws near, the #GivingTuesday hashtag has become more prevalent on Facebook, Instagram, and Twitter, and other social media sites. While I love the idea of moving away from pre-holiday consumerism to Giving Tuesday, I'd love to see Giving Tuesday be the kickoff event of the donor relationship season. My dream? That Giving Tuesday becomes an integral part of donation relationship-building. Three examples come to mind.
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