Author: Jhon Allen
-
UNDER THREAT? A LIST OF COMMUNITY STANDARDS AND POLICIES OF EACH MAJOR SOCIAL NETWORK
A few months ago, I spoke with an organization that was under fire from vicious social media attacks. A group of disenchanted former members of the nonprofit organization (name of this nonprofit will remain anonymous) organized a campaign against the nonprofit, demanding specific changes. This, in and of itself, is not the issue. (Everyone has…
-
NEW SOCIAL MEDIA ALGORITHMS: NONPROFIT ENGAGEMENT REQUIRED
Yes, it’s true. When your organization produces content that really engages on social media, the social media gods will reward you. It’s not just one social channel. Every major social media platform is aggregating, selecting and serving customized content based on user prior preferences. What’s that mean for nonprofit social channels? It’s time to be…
-
PLANNING FOR YOUR BEST GIVINGTUESDAY YET
In April, I had the pleasure of presenting a workshop about designing a GivingTuesday nonprofit fundraising campaign to the AFP chapter of Mahoning-Shenango County, Ohio. Although GivingTuesday isn’t until November, April is a perfect “start date” in so many ways: enough time to plan, acquire the assets and skills necessary for campaign success, and cultivate…
-
5 LESSONS FROM TWITTER POLITICS FOR NONPROFITS
I’ve been active on Twitter since 2008, yet Twitter had begun to lose its shine for me by the end of 2015. There was so much broadcasting, and so little conversation. In fact, it was getting downright boring. Then the political season erupted, and so did our new President’s use of Twitter. Since the election, and particularly…
-
INSPIRING ORGANIZATIONS AND CAMPAIGNS FOR INTERNATIONAL WOMEN’S DAY
I grew up in a household where women’s rights was a topic of conversation frequently. My mother worked tirelessly to support women running for political office (and eventually working for the first female mayor of Houston, Texas), bring the never-passed Equal Rights Amendment into law, and invest in women. I remember her flying to the World…
-
VISUAL LISTENING: THE NEXT BIG THING IN SOCIAL MEDIA
We are sharing and consuming more visual digital media than ever before. A 2021 survey of nonprofit organizations asked which marketing tactics the organizations would increase focus on executing, with 63% focusing on creating more visual content, 68% on video, and 58% on developing more infographics. (Read more from the NTEN 2021 Digital Outlook Report.) Images…