{"id":48,"date":"2024-04-15T08:31:48","date_gmt":"2024-04-15T08:31:48","guid":{"rendered":"https:\/\/communityorganizer20.com\/?p=48"},"modified":"2024-04-15T08:32:21","modified_gmt":"2024-04-15T08:32:21","slug":"planning-for-your-best-givingtuesday-yet","status":"publish","type":"post","link":"https:\/\/communityorganizer20.com\/planning-for-your-best-givingtuesday-yet\/","title":{"rendered":"PLANNING FOR YOUR BEST GIVINGTUESDAY YET"},"content":{"rendered":"\n
In April, I had the pleasure of presenting a workshop about designing a GivingTuesday nonprofit fundraising campaign to the AFP chapter of Mahoning-Shenango County, Ohio. Although GivingTuesday isn\u2019t until November, April is a perfect \u201cstart date\u201d in so many ways: enough time to plan, acquire the assets and skills necessary for campaign success, and cultivate the stakeholders who will make GivingTuesday successful for them. This was a delightful group of eager participants, and they were fully engaged!<\/p>\n\n\n\n
I divided the workshop into three segments:<\/p>\n\n\n\n
\n
Understanding the effect of social media and technology on donor behavior<\/li>\n\n\n\n
Campaign planning elements for a successful #GivingTuesday campaign<\/li>\n\n\n\n
Understanding the Effect of Social Media on Donor Behavior<\/strong><\/h3>\n\n\n\n
One of the key models of donor cultivation, the Donor Pyramid, was challenged in a 2013 SSIR article by Julie Dixon and Denise Keyes. In\u00a0The Permanent Disruption of Social Media<\/em>, Dixon and Keyes look at the impact of social media on the traditional donor-engagement model. In the Donor Vortex model, Dixon and Keyes suggest that \u201cthere are no discrete steps upward or downward or levels to progress, but rather a continuous flow of communication and engagement that begets further communication and engagement.\u201d<\/p>\n\n\n\n